7 Eleven Target Market

7 Eleven Target Market This investigation of the small business, 7-Eleven chain store, was conducted over two month period from July, with many sources of information, such as the actual stores and the information from internet. The 7-Eleven chain store was established as an ice house in Dallas, Texas in 1927, and it is one of the world’s largest operator, franchisor and licensor of convenience stores. This article seeks to explore a comprehensive description and understanding about 7-Eleven and try to find out the secret of success, as well as giving some suggestions. The 7-eleven chain store was started out in 1927 and was introduced to Australia in 1977. An ice dock employee in the Southland Ice Company began to offer milk, bread and eggs on Sundays and evenings when grocery stores were closed. This new business idea produced satisfied customers and then the chain store was established. In November 2005, 7-Eleven, Inc. became an indirect subsidiary of Seven & I Holdings Company, a Japan-based or ganization. Their prime function is to consistently serve the changing needs of customers for their convenience. The store can always adapt quickly to meet the customer’s changing needs. It is the most obvious feature that makes it different from other convenience stores. With the newest products and services applying in the store, and the newest ways of business operation, the store can be operated more efficiently than others. For short, the perpetual improvement made the store keeping ahead in so many brands of chain stores. As a convenience store, 7-Eleven mainly faces three types of competitors. The first on is supermarkets, such as Wal-Mart. Second, small shops (probably not has a brand). Third, other brands of convenience stores, such as Lawson (founded in 1975 in Japan). The targeted customer is young single working people, usually un-married, as a result, the location of 7-Eleven always near office buildings, shopping malls, parking lots, subway station, et al. Besid es the traveler is also its main customer. In Australia, â€Å"stores in suburban areas often operate as petrol stations† (wikipedia.org, 2010). 7-eleven, Inc. is the word’s largest convenience retail chain. The company operates franchises and licenses more than 7,100 stores in the U.S. and 7-Eleven licensees and affiliates operate approximately 31,400 7-Eleven and other convenience stores in countries including Japan, Taiwan, Thailand, South Korea, China, Australia, et al (7-eleven.com, 2010). The main distribution of 7-eleven around the word can be seem in the table bellow fig.1 Fig.1 the main distribution of 7-Eleven around the word Territory First Store Opened Number of Locations United States 1968 584 Canada + 1969 457 Mexico 1971 1,180 Japan 1971 12,753 Australia 1977 397 Sweden 1978 191 Taiwan 1980 4,735 China (Hong Kong, Shenzhen, Guangzhou & Macau) 1981, 1992, 1996, and 2005, respectively 1,680 Singapore 1983 493 Philippines 1984 469 Malaysia 1984 1,115 Norway 1986 177 South Korea 1989 2,282 Thailand 1989 5,409 Denmark 1993 126 Beijing, PRC 2004 93 Shanghai, PRC 2009 20 Indonesia 2009 5 Rsource: http://corp.7-eleven.com/AboutUs/InternationalLicensing/tabid/115/Default.aspx (4) Suppliers It can be seen from the table bellow that the most commodity of 7-Eleven is food, in which the processed food account most. As a result, the main supplier of 7-Eleven is food maker, especially who produce the processed food. The non-food products suppliers is various, such the provider of a variety of prepaid card.

Business plan Essay Example | Topics and Well Written Essays - 250 words - 2

Business plan - Essay Example Efficient planning of business activities helps in the determination of the most efficient way of allocating resources such as inventory, assets and budgets. The information contained in a business plan helps in maintaining focus. Such information includes product information, financial estimates and the plans for the future (Chwolka and Raith, 2012). Any updates in a business plan assist an entrepreneur to understand how changes affect the entire business. A business plan enables an entrepreneur to secure financing. Banks, private investors or majority of the lending institutions depend on the business plan to understand the plans that an entrepreneur possesses in running the business, business expenses and revenues as well as future plans for growth. Chwolka and Raith (2012) assert that preparing a business plan fuels ambition for inexperienced entrepreneurs because the business is presented in an organized fashion. Adhering to the business plan enables an entrepreneur to acquire c onfidence and motivation on the future success. Additionally, business plan enhances the effectiveness of the business through enlightening the executives on the areas that requires focus for future as well as the present business progress. The two most salient aspects of an effective business plan are the marketing plan and financial information (Chwolka and Raith, 2012). The marketing plan enables the business to enhance competitiveness in the market through identifying the competitors and determining how the business products differ from similar products in the market. Financial information will help to attract investors in the business. From this discussion, it is clear that a plan is a compulsory tool for a successful business. Therefore, what are the necessary steps involved in the formulation of an affective business

Comparing and contrasting Essay Example | Topics and Well Written Essays - 1500 words

Comparing and contrasting - Essay Example provision with respect to the control of finances, power of the electorate in respect of amendment of the constitution as well as the role of the prime minister and president in both Australia and USA. Finally, the paper presents the person who established the Constitution for the respective countries and discuss the importance of such an individuals or entity. The powers of the state in both countries are limited by the legislature and judiciary. The High Court of Australia and the legislature check on the powers of the state. The Australian Constitution Section 61 The first sight examination of Australia and USA reveals similar systems of government. The two nations have federated nations. The power to govern is therefore shared between national and state governments. Australian Constitution explicates the legislative, the executive, and the judicial arms of the Australian governance. However, Australia has a limited separation of powers. The members of Australian Executive are drawn from the legislature or parliament. On the other hand, the members of the Judiciary such as the High Court Judges are Governor General Appointees while being advised by the Executive (Saunders, 2008). On the other hand, the Constitution of United States illustrates the separate legislative, executive and judicial arms of the governance. Unlike, Australia the US Constitution prohibits the members of Congress including the House of Representatives and the Senate from being appointed to executives offices. Moreover, the United States’ cabinet members can never be members of legislature, unlike Australia and hence the US President and Secretaries are prohibited from being members of the Congress. The parliamentary sovereignty in both countries arises from their role of law making process as all the bills must be passed and approved by the parliament. However, in the United States the Supreme Courts can trim the laws made based on their wisdom, constitutionality, and workability.

Children's Language Acquisition - Nature vs Nurture Essay

Children's Language Acquisition - Nature vs Nurture - Essay Example vocabulary extends beyond the basics, they are able to think for themselves and further develop their language skills through expression (Unsworth, 2013). It has been found that nature gives children the ability to acquire language but it does not give them the language itself because the latter is an aspect of humanity which develops due to nurture. It is for this reason that most of the children who are born in one culture can easily adapt to another culture and language as long as they are still young enough to adjust to their new environment. It is normally the environment in which a child is raised that determines his or her rate of language acquisition, so that there are some who acquire it much earlier than others. Thus, one would suggest that nurture plays a more significant role in the language acquisition of children than nature because while the latter facilitates the development of the parts necessary for speech, it is nurture which enables the development and advancement of the skills required for the sake of language acquisition. While speech is a natural part of human beings, language is based on nurture and it is mainly the language that is spoken in the environment that children are raised in that they are able to acquire it. The influence of biological, social and cultural factors have been said to affect the shaping of the different aspects of language acquisition among children. It is a fact that both nature and nurture played a role in language acquisition, the latter hiving existed for almost as long as the human race has existed and it is quite possible that they will continue to exist in the foreseeable future. The acquisition of language among children is a basic part of their daily lives and is manifested within the society by observable factors within the environment that they grow. Thus, children are normally able to acquire language through their interaction with older members of their society and this is normally done in such a manner

History Of Media In Kenya Media Essay

History Of Media In Kenya Media Essay Radio was first developed in 1920 and it was strictly used by the military. David sternoff had an idea of selling radio sets to consumers and RCA was the first to set up radio station all over the country in United States. Mass media means reaching a large number of audiences, the term mass media was coined in 1920, with the introduction of many nationwide radio networks; it was improved by the circulation of many newspapers and magazines. Mass media include internet, media like video sharing, message boards, podcasts and blogs. Marshal McLuhan brought up the idea that the the medium is the message. In the past drama were the first mass media in the ancient world and it was used by numerous cultures. Diamond Sutra was the first printed book and it was printed in china in 868D. Many books were then printed in ancient times. In 1041 in China, movable clay type was invented; the first printed mass- medium was European popular prints that were printed from about 1400. Johannes Gutenberg printed his book in 1453 on a printing press using movable clay type. Newspapers were developed from about 1612, with the first example in English in 1620. During the 20th century mass medium, has really improved due to advanced technology, for example; printing, film duplication and record pressing. History of Media in Kenya. The media in Kenya is a diverse and vibrant growing industry, which has been facing and is still facing an uncertain future. The political transmission from British colony to independent country was mirrored by many changes in mass media in Kenya. In 1963 when Kenya become independent, the vast majority of Kenya owned television and radio stations were British and American programmes. Kenya culture was promoted vie the mass media under the late president of Kenya Jomo Kenyatta and more programmes were broadcasted in Swahili. The press really suffered during the governance of the former president Daniel Moi and his one party state, which was written into the constitution in 1982, more journalists were arrested and imprisoned, because the state was worried with the media people challenging the government. The scene of oppression changed and the press expanded with the birth of multi- party politics in 1992, this was a response to pressure of activists and with the help of the international communities. Daily newspapers increased to four, the person daily was set up, and the gutter also emerged. Harsh criticisms of the state by the press went with the emergency of opposition politics. Journalist were still oppressed, intimidated and imprisoned by the government. A new unpopular was passed in May 2002 and it required publishers to purchase a bond for one million Kenya shillings, before publishing it. This move scared publishers because it was expensive for them to publish any magazine. There are four major daily newspapers published in Kenya and this are: The daily Nation- it was established in 1960 and it is published by the Nation media group. The first paper was seen as the champion during the governance of the former president Daniel Moi. Nation media owns Nation T.V and the East African which is a regional weekly paper with its core market in Kenya, Tanzania and Uganda. It is the largest media house in central and East Africa. The standard formerly known as the East African standard was established in 1902. Nowadays the standard is the critic of the government policies, it is owned by the group of businessmen associated with the former president Daniel Moi. Kenya times was established in 1983 by the KANU party. A person daily was established in 1992, it is owned by Kenneth Matiba. Broadcast. The first broadcast targeted white settlers who monitored news from their home country and other parts of the world. The first radio broadcast targeting Africans was started in 1953; it was called African Broadcasting services and carried programmes in Kiswahili, dholuo, kikuyu, Nandi, kamba and Arabic. The Kenya broadcasting services was established in 1954, and the regional stations were set up in Mombasa [Sauti ya Mvita] and Kisumu [lake station] in 1961. There are more than 63 FM stations in Kenya that has been licensed. Radio stations mainly operate in Nairobi and its surrounding areas. The broadcasts of most commercial radio stations are made up of entertainment, phone ins programmes, talk shows and interviews. Television Television was introduced in Kenya in 1962 and the first transmitting station was in Limuru transmitting over only a radius of 15 miles. On 1st July, 1964 through an act of parliament Kenya broadcasting corporation was nationalized and renamed the voice of Kenya. In 1970 V.O.K opened a new television station in Mombasa to relay programmes and produce local dramas, music, culture and other programmes. In 1989, the Kenya parliament gave autonomy to V.O.K and changed the name to K.B.C. K.B.C known as channel one, pay television channel 2 and metro television channel 31, which is usually an Entertainment television. K.T.N, {Kenya television network] become the first private television station in Kenya. It started broadcasting in 1989 and it is owned by a group of businessmen. Citizen T.V is owned by a businessman Samuel Macharia. Press law. Kenya does not have a press law; the press law is a carryover of what was since the colonial government. What passes for media law in Kenya is a general section 79 of the constitution that states; Except with his own consent, no person shall be hindered in the enjoyment of his freedom of expression, that is to say, freedom hold opinions without interference. Freedom to receive ideas and information without interference and freedom to communicate ideas. There is nothing in the constitution that refers explicit to the media. Media censorship. There is freedom of expression that is stated in the constitution of Kenya ARTICLE 33; it states that every person has the right to seek, receive or impart information or ideas, freedom of artistic creativity and academic freedom and freedom of scientific research. Censorship is merely to help journalist perform their work well, they should be able to report news or write stories which have correct facts and figures. Media censorship is mainly for checking; vulgarity, violence and racism media censorship sees to it that the media is not used as a tool to attack, discriminate and humiliate people. The government that come into power n 2002 with the leader of president Mwai Kibaki has failed to fulfill its promise for the reform of media legislation. The former information minister Mutahi Kagwe, in August 2007 introduced the Media Bill to parliament which would establish a media regulatory board and media advisory board, which will replace the independent media council in Kenya. This bill allows the information minister to appoint chairman and the members of the new government funded body. The new body will register all journalists and the government license media, so that they can exert authority over them. The media bill provokes hostility among the media practioneers and owners especially in the case of the editors to reveal their sources, if there reports become the subject of court cases. Media owners, civil society groups and the law society opposed the bill because it was putting many pressure and it was totally against the freedom of expression. Late August 2007, the bill was passed but later rejected by the president on the round that the bill limited the confidentiality of sources and therefore it was a threat to press freedom. The Communications Commission of Kenya [CCK] is the independent regulatory body that gives license register journalists and regulates television, radio, telecommunication and postal services. CCK is overseen by the Ministry of information, so that its independence is limited. There are non- state media regulatory bodies, like the media council of Kenya which was set up in 2004 and its a key campaigner for a self regulatory system. Kenya Union of Journalist, editors guild and Kenya correspondents association have set up media industry steering committee. Conclusion Media is not static it is dynamic. With the introduction of new technology, media has really improved. The Kenya constitution should allow media practionerers to do their work without any limitations so that they can be able to collect their information well without revealing their sources. The introduction of many FM stations helps the media industry to advance and reach many people especially those in rural areas. Media will be and continue reaching the mass media through radio, television, internet and cable networking.

Essays --

The author of the article â€Å"Why I changed my mind† captured the true picture of the monstrous shadow that stalks teachers in public schools. The NCLB might have been conceived initially with good intentions but had spawned into a creeping threat creating nightmares to educators. Like what Diane Ravitch said, accountability became the stick that is used to punish schools. I think it also created resentment; and this resentment has taken away the joy of teaching and learning. The non-stop assessment to measure if standards have been taught left teachers always on their toes. In effort to cover all concepts included in the test, teachers are left with no choice but scratching on the surface without getting deeper on the content. Not only this leaves students with no mastery, it also resulted in the widening of learning gaps. Teachers, year after year, inherit students who are unprepared and lacking grade level skills. This is evident to some 5th graders in my school who are in still struggling to subtract with regrouping, much more across zeroes. Subtraction with regrouping is first taught in second grade. In addition, with assessments used as a measure of teachers’ performance and determinant of incentives to teachers created inequality. Teachers with students scoring high and receiving monetary incentive may feel elated. While in contrary, teachers who somehow got a group of students who did not perform well are left demoralized. Teachers cannot c hoose their students. With all the factors stated in the article that determines students’ performance, there are other aspects that are beyond the teachers’ control. I personally know a teacher who teaches at a regular public high school, he is very dedicated and almost yearly trained at ... ...w the concepts based from observation and work samples. In several occasions, during benchmarks or in the real test, her scores were one or two questions away from passing. I saw how her morale and self esteem deteriorate. She became so unsure of herself becoming anxious each time a test. Her mother even considered transferring her to a private school so she will not be subjected to state testing. With her morale destroyed, the more she became unfocused during testing. To help her cope, I tried to appease her dismay with encouragement, highlighting her strengths and stressing that her scores are not reflective of whom she is. She seemed to have understood. However, I knew that as she move up to middle school, her test scores will be the first data being looked at. It is a sad reality that all the learning and effort of this student are summarized to her test scores.

“Mob Scene” Commentary Essay

During the mob scene in To Kill A Mockingbird, author Harper Lee uses juxtaposition of light and dark imagery to convey the contrast that exists between good and evil. Through this comparison, the suspenseful and tense mood is portrayed strongly to the reader. Throughout the scene, dark shadows are vividly associated with the theme of evil, and the mob. The first evidence that clearly builds suspense about the mob is â€Å"shadows became substance as lights revealed solid shapes†¦Ã¢â‚¬  (202). This quote server to keep the readers mind thinking about how the mob might actually look. Since Harper Lee leaves a neutral expression on the mobs faces, the reader can make their own interpretation on the mobs facial expression, and how they look. Solid shapes may also be a sign of evil or harmful beings since there are not any physical features associated to the body. By saying the bodies were dark solid shapes, a suspenseful mood is made and portrayed to the reader. As the tense mood arises throughout the mob scene, Scout, Jem and Dill decide to go help out Atticus. â€Å"I pushed myself through dark smelly bodies and burst into the circle of light.† (203). In this part of the scene, innocent Scout pushes her way through the dark mob, finding herself in a circle of light with Atticus. The dark mob, and the circle of light in which Atticus sits, makes a very distinct barrier of good and evil. Atticus being the â€Å"good guy† sits and guards his defendant Tom Robinson in the circle of light while the dark smelly bodies of the mob plan to murder them both. Having both sides with different opinions, intentions and colour description, portrays the tense mood. The final evidence from the mob scene that displays a contrast of good and evil is when Atticus, Scout, Jem and Dill leave the dangerous mob. â€Å"As they passed under a streetlight, Atticus reached out and massaged Jem’s hair, his one gesture of affection.† (207) This quote shows a reappearing sign of hope and goodness. Even though Atticus demanded Jem and the others to go back home (for their own good), without being successful, Atticus still loves his boy and cares for him. Harper Lee purposefully shows Atticus’s sign of  kindness to demonstrate that light is a symbol of kindheartedness and morality. In conclusion, Harper Lee creates a moment of tension and suspense in To Kill A Mockingbird during the mob scene through the juxtaposition of the ominous threat of the dark elements upon the light.

Heroes and Villains: Explore the ways sympathy for and/or dislike of a character is created in the text you have studied. Essay

INTRODUCTION: In the novella ‘Of Mice and Men’, Steinbeck has used many different language features in order to create such a complex and sophisticated character whom I will be investigating – Curley’s wife. Curley’s wife is a pivotal character. She has been presented as a villain in the early stages of the book and her character seems to unravel as we read on. As a reader, we comprehend the factors which had influenced her actions and how living in a misogynistic society has affected the way she behaves – alternating the way we feel about this character and instead sympathy begins to develop, demolishing all the negativity that was created towards her in the first half of the novella. In this essay I will be exploring the language techniques that Steinbeck uses in order to create both sympathy and dislike for Curley’s wife. DISLIKE: The first time we hear about Curley’s wife is from an unfavourable insight of her when Candy is in conversation with George and Lennie, which Steinbeck portrays through dialogue. We begin to perceive that Curley’s wife is a mean and seductive temptress as â€Å"she got they eye† and it has only been the period of two short weeks that she has been forced into a marital relationship with Curley, and is already beginning to commit signs of deceit. Due to Curley’s wife’s lack of power, she aims to attract the rancher’s attention through her physical appearance as this is the only method of gaining any form of communication with a person on the ranch. This quotation could also suggest that Curley’s wife is a ‘whore’ and has a wondering eye therefore proclaiming that she is a flirtatious, self obsessed and an egotistical woman who has the power to trap men in her very own spiraled web. However, during this time, women w ere seen as an object which held no power or dignity. They were degraded in their society and were only used for the purpose of sex, therefore, females were taught at an early age to behave in this manner to gain at least some form of attention. By demonstrating Curley’s wife’s actions through dialogue in this scene, Steinbeck wanted to introduce the audience to the compulsion that women had to undergo as a result of them being lowly regarded in society. DISLIKE: Additionally, Steinbeck again develops dislike towards Curley’s Wife’s character when she makes her very first appearance. He does this by using symbolism. When she was first presented in the book, â€Å"the rectangle of sunshine in the doorway was cut off† providing a strong indication that Curley’s wife is an extreme threat to George and Lennie’s stereotypical American dream. This can be inferred as the word ‘sunshine’ is referring to George and Lennie’s dream. However, when the violent phrase ‘cut off’ is sequenced straight after the blissful word previously mentioned, negative vibes are echoed as this is symbolising that Curley’s wife will surely cause the destruction of ‘living off the fatta the land’, foreshadowing the potential dangers that are yet to come. An alternative meaning to this quote may be that Curley’s wife is the obstacle that is impossible to overcome in order to accomplish their dream, which has been furnished with small but significant details time and time again. The reader begins to question whether there is an inevitability to the novella’s end†¦ The context that this is relating to is that the slightest of movements of women are powerful enough to completely demolish the good intentions that men may have had of them (which was highly unlikely at the time). Steinbeck wanted the audience to know that Curley’s wife is going to be the reason for George and Lennie’s bad fate that they’ve been destined with. He wanted the audience to acknowledge that women were the only barrier between a man and his dream. However, he also pursues the idea of the futility of the American dream and reminds the reader that the dream will have been left a dream anyhow, and will never have transformed into reality, no matter how hard they try. DISLIKE: In Section two, Curley’s Wife’s description is continued and from this, the author formates further antagonistic feelings towards her through the use of colour imagery and symbolism. She is described as having â€Å"full rouged lips† and that her â€Å"fingernails were red†, and is also wearing a dress with â€Å"red mules†. Curley’s wife’s whole outfit is constantly referred to the colour red and Steinbeck has intentionally, repeatedly mentioned this colour in Curley’s wife’s description to emphasise the significance of it. This clarifies that Curley’s wife is going to be a potential threat to George and Lennie’s dream. She is a sign of jeopardy and Steinbeck is foreshadowing that she will bring harm to George and Lennie’s dream. This  idea can then be confirmed to be rightfully conceived as the colour ‘red’ is also symbolic of danger, aggression and violence. This links to th e woman in weed who was also dressed in red, indicating that Lennie will attack Curley’s wife as she is also dressed in red. Here, Steinbeck is foreshadowing the future of the book. Throughout the novel, we discover that George and Lennie’s dream is indeed shattered because of Curley’s wife. Steinbeck is once again reiterating the futility of the American dream, reminding the audience that not all wishes come true. DISLIKE: Another way in which Steinbeck stimulates dislike for this character is through the use of dialogue. In section four, she says, â€Å"Listen, Nigger†¦ You know what I can do if you open your trap?† This quotation accentuates the fact that Curley’s wife is deliberately making Crooks feel inferior just because he is a ‘negro’. During this time, dark skinned people had no respect or status in society. They were equivalent to the invisible atmosphere. Meanwhile, women were also socially degraded and to be in the circumstance of living in a misogynistic society and being the only woman on a ranch full of men, it was not the ideal place for a woman. Hence, Crooks was the only person on the ranch that Curley’s wife claimed more power over, which is the reason to her offensive behaviour. We feel hatred towards Curley’s wife as she has deliberately singled Crooks out, threatened him, and is now humiliating him in front of people who alrea dy consider him to be of minor existence. By portraying this negative aspect towards Curley’s wife, Steinbeck wanted to show that the only person Curley’s wife seemed the slightest of superior towards, was to the most degraded person on the ranch – Crooks. The author also pursues the idea of power in this scene. SYMPATHY: Conversely, Curley’s wife is also presented as lonely and isolated and Steinbeck depicts this through foreshadowing and animalistic imagery. When Curley’s wife is first presented in the novella, it says that her dress is designed with â€Å"little bouquets of red ostrich feathers†. The fact that Steinbeck has included the word ‘ostrich’ in his description of Curley’s wife’s first appearance, it proposes the idea that Curley’s wife is trapped as an ostrich is a bird that is incapable of flight and Curley’s wife too, is captured in a prison, from which she cannot escape. Steinbeck has chosen  to make a resemblance between Curley’s wife and the ostrich to symbolise that she is in a relationship with an arrogant man and is unhappy with her life – yet it is impossible to withdraw from, likewise the ostrich being unable to fly. This idea associates with the event of her death which takes place in Sectio n five. The quote, â€Å"a pigeon flew in through the open hay door† is possibly suggesting that death was the only way of escaping her unfortunate and miserable life. This can be inferred as the author is now relating her to a pigeon which is a bird that can fly, therefore implying freedom. SYMPATHY: Furthermore, Steinbeck again creates sympathy for Curley’s wife by introducing her maternal side when she is talking to Lennie in the barn. Steinbeck does this through the use of calm and comforting adjectives. In the novella, it states that â€Å"she consoled him† and she also â€Å"moved closer to him† and spoke â€Å"soothingly†. All the words utilised in this phrase are a clear portrayal that Curley’s wife is in fact a very cordial and affectionate woman and is only forced to act the way she does due to her loneliness and desperation of the desire to speak to someone. An alternative meaning may be that she is genuinely a very nice person but cannot project her true character due to the perceptions that have already been made of her as she is a woman. Steinbeck wanted to show the audience that men in a misogynistic society had always been prejudice about women and women were disadvantaged as a result of that. They were unable to be seen as nothing but a ‘tart’ or a ‘bitch’ which is exactly how Curley’s wife was viewed. She was branded with these titles and no one ever payed attention towards the consistence of her personality hidden beneath her physical appearance. SYMPATHY: Steinbeck creates a compassionate feeling towards Curley’s wife as we come to learn about her dream in Section five. She is illustrated as a very innocent character and Steinbeck does this through the use of dialogue. In the revelation of Curley’s wife’s dream, we learn that she wanted to be an actress. She says, â€Å"He said he was gonna put me in the movies. Says I was a natural.† This quotation indicates that Curley’s wife was very naive as she was unaware that the man was only using her to fufil his own satisfactions. He had no intention of making her an actress and simply used  her for his desires. However, Curley’s Wife was too innocent to understand disloyalty and deceit that she instead, blamed her mother for not receiving the letter she was promised. An alternative reason may be that she was too engrossed into her dream that she was in denial to accept the fact that the repulsive man was a fraud with no sense of emotion, and had only taken advantage of her as she was vulnerable and young. The author creates sympathy for Curley’s wife in this scene as she still believes that she would have been an actress if it weren’t for her mother. She is ignorant to the truth as a result of her innocence and is not ready to accept the facts. Steinbeck reiterates the idea of the futility of the American dream as once again, another dream has gone down the drain. Steinbeck wants to show the audience that the American dream will always remain a dream regardless of how much effort is made to fulfil it. SYMPATHY: The final departure of Curley’s wife from the book is completed with a content description of her in death. Steinbeck creates affectionate emotions towards Curley’s wife by using innocent descriptive words. She is described as â€Å"pretty and simple† and â€Å"sweet and young† and to be â€Å"sleeping very lightly†. The descriptive words in these quotes have been chosen under the specification of contentment and youth. We feel sympathy for Curley’s wife as Steinbeck once again reminds the readers of Curley’s wife’s innocence which emphasises that Curley’s wife did not truly deserve death. Alternatively, the words ‘pretty’ and ‘simple’ are often used to describe youthful people and for the first time in the book, Curley’s wife was described like this, rather than a ‘tart’, therefore suggesting that Curley’s wife is not what we had initially thought she was. Th is contrast is extremely significant as it shows us the transition of the two different perceptions that were made of her throughout the novel. However, even after the death of Curley’s wife, the ranchers were only silent due to the devastating shock they had received. But within minutes, the silent mourning had ended as the men had realised that they need to move on. Life during The Great Depression was like a cycle. If one worker was fired, another took his position. Similarly, Curley’s wife was replaceable. Steinbeck wanted the audience gain knowledge of the hardships of the women living in a misogynistic society, and of the men struggling through The Great  Depression. CONCLUSION: In conclusion, Steinbeck presents Curley’s wife as both a hero and villain. Steinbeck manipulates the readers making it seem as if Curley’s wife is at fault. Before we even meet Curley’s wife, snide comments are made by the ranchers. She is called a ‘tart’, ‘looloo’ and ‘she’s got the eye’. This shows that Steinbeck wants us as the reader to dislike her. However, it is only in section five that we learn about her maternal figure, youth and innocence. This leaves the reader with the option of whether to dislike or feel sympathy for her. Finally, we never learn her name, and this stops us from empathising with her, and we begin to develop sexist views that she is less than the other characters, which will have been perceived at the time.