7 Eleven Target Market

7 Eleven Target Market This investigation of the small business, 7-Eleven chain store, was conducted over two month period from July, with many sources of information, such as the actual stores and the information from internet. The 7-Eleven chain store was established as an ice house in Dallas, Texas in 1927, and it is one of the world’s largest operator, franchisor and licensor of convenience stores. This article seeks to explore a comprehensive description and understanding about 7-Eleven and try to find out the secret of success, as well as giving some suggestions. The 7-eleven chain store was started out in 1927 and was introduced to Australia in 1977. An ice dock employee in the Southland Ice Company began to offer milk, bread and eggs on Sundays and evenings when grocery stores were closed. This new business idea produced satisfied customers and then the chain store was established. In November 2005, 7-Eleven, Inc. became an indirect subsidiary of Seven & I Holdings Company, a Japan-based or ganization. Their prime function is to consistently serve the changing needs of customers for their convenience. The store can always adapt quickly to meet the customer’s changing needs. It is the most obvious feature that makes it different from other convenience stores. With the newest products and services applying in the store, and the newest ways of business operation, the store can be operated more efficiently than others. For short, the perpetual improvement made the store keeping ahead in so many brands of chain stores. As a convenience store, 7-Eleven mainly faces three types of competitors. The first on is supermarkets, such as Wal-Mart. Second, small shops (probably not has a brand). Third, other brands of convenience stores, such as Lawson (founded in 1975 in Japan). The targeted customer is young single working people, usually un-married, as a result, the location of 7-Eleven always near office buildings, shopping malls, parking lots, subway station, et al. Besid es the traveler is also its main customer. In Australia, â€Å"stores in suburban areas often operate as petrol stations† (wikipedia.org, 2010). 7-eleven, Inc. is the word’s largest convenience retail chain. The company operates franchises and licenses more than 7,100 stores in the U.S. and 7-Eleven licensees and affiliates operate approximately 31,400 7-Eleven and other convenience stores in countries including Japan, Taiwan, Thailand, South Korea, China, Australia, et al (7-eleven.com, 2010). The main distribution of 7-eleven around the word can be seem in the table bellow fig.1 Fig.1 the main distribution of 7-Eleven around the word Territory First Store Opened Number of Locations United States 1968 584 Canada + 1969 457 Mexico 1971 1,180 Japan 1971 12,753 Australia 1977 397 Sweden 1978 191 Taiwan 1980 4,735 China (Hong Kong, Shenzhen, Guangzhou & Macau) 1981, 1992, 1996, and 2005, respectively 1,680 Singapore 1983 493 Philippines 1984 469 Malaysia 1984 1,115 Norway 1986 177 South Korea 1989 2,282 Thailand 1989 5,409 Denmark 1993 126 Beijing, PRC 2004 93 Shanghai, PRC 2009 20 Indonesia 2009 5 Rsource: http://corp.7-eleven.com/AboutUs/InternationalLicensing/tabid/115/Default.aspx (4) Suppliers It can be seen from the table bellow that the most commodity of 7-Eleven is food, in which the processed food account most. As a result, the main supplier of 7-Eleven is food maker, especially who produce the processed food. The non-food products suppliers is various, such the provider of a variety of prepaid card.

Business plan Essay Example | Topics and Well Written Essays - 250 words - 2

Business plan - Essay Example Efficient planning of business activities helps in the determination of the most efficient way of allocating resources such as inventory, assets and budgets. The information contained in a business plan helps in maintaining focus. Such information includes product information, financial estimates and the plans for the future (Chwolka and Raith, 2012). Any updates in a business plan assist an entrepreneur to understand how changes affect the entire business. A business plan enables an entrepreneur to secure financing. Banks, private investors or majority of the lending institutions depend on the business plan to understand the plans that an entrepreneur possesses in running the business, business expenses and revenues as well as future plans for growth. Chwolka and Raith (2012) assert that preparing a business plan fuels ambition for inexperienced entrepreneurs because the business is presented in an organized fashion. Adhering to the business plan enables an entrepreneur to acquire c onfidence and motivation on the future success. Additionally, business plan enhances the effectiveness of the business through enlightening the executives on the areas that requires focus for future as well as the present business progress. The two most salient aspects of an effective business plan are the marketing plan and financial information (Chwolka and Raith, 2012). The marketing plan enables the business to enhance competitiveness in the market through identifying the competitors and determining how the business products differ from similar products in the market. Financial information will help to attract investors in the business. From this discussion, it is clear that a plan is a compulsory tool for a successful business. Therefore, what are the necessary steps involved in the formulation of an affective business

Comparing and contrasting Essay Example | Topics and Well Written Essays - 1500 words

Comparing and contrasting - Essay Example provision with respect to the control of finances, power of the electorate in respect of amendment of the constitution as well as the role of the prime minister and president in both Australia and USA. Finally, the paper presents the person who established the Constitution for the respective countries and discuss the importance of such an individuals or entity. The powers of the state in both countries are limited by the legislature and judiciary. The High Court of Australia and the legislature check on the powers of the state. The Australian Constitution Section 61 The first sight examination of Australia and USA reveals similar systems of government. The two nations have federated nations. The power to govern is therefore shared between national and state governments. Australian Constitution explicates the legislative, the executive, and the judicial arms of the Australian governance. However, Australia has a limited separation of powers. The members of Australian Executive are drawn from the legislature or parliament. On the other hand, the members of the Judiciary such as the High Court Judges are Governor General Appointees while being advised by the Executive (Saunders, 2008). On the other hand, the Constitution of United States illustrates the separate legislative, executive and judicial arms of the governance. Unlike, Australia the US Constitution prohibits the members of Congress including the House of Representatives and the Senate from being appointed to executives offices. Moreover, the United States’ cabinet members can never be members of legislature, unlike Australia and hence the US President and Secretaries are prohibited from being members of the Congress. The parliamentary sovereignty in both countries arises from their role of law making process as all the bills must be passed and approved by the parliament. However, in the United States the Supreme Courts can trim the laws made based on their wisdom, constitutionality, and workability.

Children's Language Acquisition - Nature vs Nurture Essay

Children's Language Acquisition - Nature vs Nurture - Essay Example vocabulary extends beyond the basics, they are able to think for themselves and further develop their language skills through expression (Unsworth, 2013). It has been found that nature gives children the ability to acquire language but it does not give them the language itself because the latter is an aspect of humanity which develops due to nurture. It is for this reason that most of the children who are born in one culture can easily adapt to another culture and language as long as they are still young enough to adjust to their new environment. It is normally the environment in which a child is raised that determines his or her rate of language acquisition, so that there are some who acquire it much earlier than others. Thus, one would suggest that nurture plays a more significant role in the language acquisition of children than nature because while the latter facilitates the development of the parts necessary for speech, it is nurture which enables the development and advancement of the skills required for the sake of language acquisition. While speech is a natural part of human beings, language is based on nurture and it is mainly the language that is spoken in the environment that children are raised in that they are able to acquire it. The influence of biological, social and cultural factors have been said to affect the shaping of the different aspects of language acquisition among children. It is a fact that both nature and nurture played a role in language acquisition, the latter hiving existed for almost as long as the human race has existed and it is quite possible that they will continue to exist in the foreseeable future. The acquisition of language among children is a basic part of their daily lives and is manifested within the society by observable factors within the environment that they grow. Thus, children are normally able to acquire language through their interaction with older members of their society and this is normally done in such a manner

History Of Media In Kenya Media Essay

History Of Media In Kenya Media Essay Radio was first developed in 1920 and it was strictly used by the military. David sternoff had an idea of selling radio sets to consumers and RCA was the first to set up radio station all over the country in United States. Mass media means reaching a large number of audiences, the term mass media was coined in 1920, with the introduction of many nationwide radio networks; it was improved by the circulation of many newspapers and magazines. Mass media include internet, media like video sharing, message boards, podcasts and blogs. Marshal McLuhan brought up the idea that the the medium is the message. In the past drama were the first mass media in the ancient world and it was used by numerous cultures. Diamond Sutra was the first printed book and it was printed in china in 868D. Many books were then printed in ancient times. In 1041 in China, movable clay type was invented; the first printed mass- medium was European popular prints that were printed from about 1400. Johannes Gutenberg printed his book in 1453 on a printing press using movable clay type. Newspapers were developed from about 1612, with the first example in English in 1620. During the 20th century mass medium, has really improved due to advanced technology, for example; printing, film duplication and record pressing. History of Media in Kenya. The media in Kenya is a diverse and vibrant growing industry, which has been facing and is still facing an uncertain future. The political transmission from British colony to independent country was mirrored by many changes in mass media in Kenya. In 1963 when Kenya become independent, the vast majority of Kenya owned television and radio stations were British and American programmes. Kenya culture was promoted vie the mass media under the late president of Kenya Jomo Kenyatta and more programmes were broadcasted in Swahili. The press really suffered during the governance of the former president Daniel Moi and his one party state, which was written into the constitution in 1982, more journalists were arrested and imprisoned, because the state was worried with the media people challenging the government. The scene of oppression changed and the press expanded with the birth of multi- party politics in 1992, this was a response to pressure of activists and with the help of the international communities. Daily newspapers increased to four, the person daily was set up, and the gutter also emerged. Harsh criticisms of the state by the press went with the emergency of opposition politics. Journalist were still oppressed, intimidated and imprisoned by the government. A new unpopular was passed in May 2002 and it required publishers to purchase a bond for one million Kenya shillings, before publishing it. This move scared publishers because it was expensive for them to publish any magazine. There are four major daily newspapers published in Kenya and this are: The daily Nation- it was established in 1960 and it is published by the Nation media group. The first paper was seen as the champion during the governance of the former president Daniel Moi. Nation media owns Nation T.V and the East African which is a regional weekly paper with its core market in Kenya, Tanzania and Uganda. It is the largest media house in central and East Africa. The standard formerly known as the East African standard was established in 1902. Nowadays the standard is the critic of the government policies, it is owned by the group of businessmen associated with the former president Daniel Moi. Kenya times was established in 1983 by the KANU party. A person daily was established in 1992, it is owned by Kenneth Matiba. Broadcast. The first broadcast targeted white settlers who monitored news from their home country and other parts of the world. The first radio broadcast targeting Africans was started in 1953; it was called African Broadcasting services and carried programmes in Kiswahili, dholuo, kikuyu, Nandi, kamba and Arabic. The Kenya broadcasting services was established in 1954, and the regional stations were set up in Mombasa [Sauti ya Mvita] and Kisumu [lake station] in 1961. There are more than 63 FM stations in Kenya that has been licensed. Radio stations mainly operate in Nairobi and its surrounding areas. The broadcasts of most commercial radio stations are made up of entertainment, phone ins programmes, talk shows and interviews. Television Television was introduced in Kenya in 1962 and the first transmitting station was in Limuru transmitting over only a radius of 15 miles. On 1st July, 1964 through an act of parliament Kenya broadcasting corporation was nationalized and renamed the voice of Kenya. In 1970 V.O.K opened a new television station in Mombasa to relay programmes and produce local dramas, music, culture and other programmes. In 1989, the Kenya parliament gave autonomy to V.O.K and changed the name to K.B.C. K.B.C known as channel one, pay television channel 2 and metro television channel 31, which is usually an Entertainment television. K.T.N, {Kenya television network] become the first private television station in Kenya. It started broadcasting in 1989 and it is owned by a group of businessmen. Citizen T.V is owned by a businessman Samuel Macharia. Press law. Kenya does not have a press law; the press law is a carryover of what was since the colonial government. What passes for media law in Kenya is a general section 79 of the constitution that states; Except with his own consent, no person shall be hindered in the enjoyment of his freedom of expression, that is to say, freedom hold opinions without interference. Freedom to receive ideas and information without interference and freedom to communicate ideas. There is nothing in the constitution that refers explicit to the media. Media censorship. There is freedom of expression that is stated in the constitution of Kenya ARTICLE 33; it states that every person has the right to seek, receive or impart information or ideas, freedom of artistic creativity and academic freedom and freedom of scientific research. Censorship is merely to help journalist perform their work well, they should be able to report news or write stories which have correct facts and figures. Media censorship is mainly for checking; vulgarity, violence and racism media censorship sees to it that the media is not used as a tool to attack, discriminate and humiliate people. The government that come into power n 2002 with the leader of president Mwai Kibaki has failed to fulfill its promise for the reform of media legislation. The former information minister Mutahi Kagwe, in August 2007 introduced the Media Bill to parliament which would establish a media regulatory board and media advisory board, which will replace the independent media council in Kenya. This bill allows the information minister to appoint chairman and the members of the new government funded body. The new body will register all journalists and the government license media, so that they can exert authority over them. The media bill provokes hostility among the media practioneers and owners especially in the case of the editors to reveal their sources, if there reports become the subject of court cases. Media owners, civil society groups and the law society opposed the bill because it was putting many pressure and it was totally against the freedom of expression. Late August 2007, the bill was passed but later rejected by the president on the round that the bill limited the confidentiality of sources and therefore it was a threat to press freedom. The Communications Commission of Kenya [CCK] is the independent regulatory body that gives license register journalists and regulates television, radio, telecommunication and postal services. CCK is overseen by the Ministry of information, so that its independence is limited. There are non- state media regulatory bodies, like the media council of Kenya which was set up in 2004 and its a key campaigner for a self regulatory system. Kenya Union of Journalist, editors guild and Kenya correspondents association have set up media industry steering committee. Conclusion Media is not static it is dynamic. With the introduction of new technology, media has really improved. The Kenya constitution should allow media practionerers to do their work without any limitations so that they can be able to collect their information well without revealing their sources. The introduction of many FM stations helps the media industry to advance and reach many people especially those in rural areas. Media will be and continue reaching the mass media through radio, television, internet and cable networking.

Essays --

The author of the article â€Å"Why I changed my mind† captured the true picture of the monstrous shadow that stalks teachers in public schools. The NCLB might have been conceived initially with good intentions but had spawned into a creeping threat creating nightmares to educators. Like what Diane Ravitch said, accountability became the stick that is used to punish schools. I think it also created resentment; and this resentment has taken away the joy of teaching and learning. The non-stop assessment to measure if standards have been taught left teachers always on their toes. In effort to cover all concepts included in the test, teachers are left with no choice but scratching on the surface without getting deeper on the content. Not only this leaves students with no mastery, it also resulted in the widening of learning gaps. Teachers, year after year, inherit students who are unprepared and lacking grade level skills. This is evident to some 5th graders in my school who are in still struggling to subtract with regrouping, much more across zeroes. Subtraction with regrouping is first taught in second grade. In addition, with assessments used as a measure of teachers’ performance and determinant of incentives to teachers created inequality. Teachers with students scoring high and receiving monetary incentive may feel elated. While in contrary, teachers who somehow got a group of students who did not perform well are left demoralized. Teachers cannot c hoose their students. With all the factors stated in the article that determines students’ performance, there are other aspects that are beyond the teachers’ control. I personally know a teacher who teaches at a regular public high school, he is very dedicated and almost yearly trained at ... ...w the concepts based from observation and work samples. In several occasions, during benchmarks or in the real test, her scores were one or two questions away from passing. I saw how her morale and self esteem deteriorate. She became so unsure of herself becoming anxious each time a test. Her mother even considered transferring her to a private school so she will not be subjected to state testing. With her morale destroyed, the more she became unfocused during testing. To help her cope, I tried to appease her dismay with encouragement, highlighting her strengths and stressing that her scores are not reflective of whom she is. She seemed to have understood. However, I knew that as she move up to middle school, her test scores will be the first data being looked at. It is a sad reality that all the learning and effort of this student are summarized to her test scores.

“Mob Scene” Commentary Essay

During the mob scene in To Kill A Mockingbird, author Harper Lee uses juxtaposition of light and dark imagery to convey the contrast that exists between good and evil. Through this comparison, the suspenseful and tense mood is portrayed strongly to the reader. Throughout the scene, dark shadows are vividly associated with the theme of evil, and the mob. The first evidence that clearly builds suspense about the mob is â€Å"shadows became substance as lights revealed solid shapes†¦Ã¢â‚¬  (202). This quote server to keep the readers mind thinking about how the mob might actually look. Since Harper Lee leaves a neutral expression on the mobs faces, the reader can make their own interpretation on the mobs facial expression, and how they look. Solid shapes may also be a sign of evil or harmful beings since there are not any physical features associated to the body. By saying the bodies were dark solid shapes, a suspenseful mood is made and portrayed to the reader. As the tense mood arises throughout the mob scene, Scout, Jem and Dill decide to go help out Atticus. â€Å"I pushed myself through dark smelly bodies and burst into the circle of light.† (203). In this part of the scene, innocent Scout pushes her way through the dark mob, finding herself in a circle of light with Atticus. The dark mob, and the circle of light in which Atticus sits, makes a very distinct barrier of good and evil. Atticus being the â€Å"good guy† sits and guards his defendant Tom Robinson in the circle of light while the dark smelly bodies of the mob plan to murder them both. Having both sides with different opinions, intentions and colour description, portrays the tense mood. The final evidence from the mob scene that displays a contrast of good and evil is when Atticus, Scout, Jem and Dill leave the dangerous mob. â€Å"As they passed under a streetlight, Atticus reached out and massaged Jem’s hair, his one gesture of affection.† (207) This quote shows a reappearing sign of hope and goodness. Even though Atticus demanded Jem and the others to go back home (for their own good), without being successful, Atticus still loves his boy and cares for him. Harper Lee purposefully shows Atticus’s sign of  kindness to demonstrate that light is a symbol of kindheartedness and morality. In conclusion, Harper Lee creates a moment of tension and suspense in To Kill A Mockingbird during the mob scene through the juxtaposition of the ominous threat of the dark elements upon the light.